Field Notes
Straight talk on marketing for local businesses: what works, what's a waste of money, and how to do more of it yourself. Written by the people who'd otherwise be doing it for you.
Small Budget, Big Trust: Local Businesses Winning with Raw Video
Looking inside Meta's ad ecosystem, backed by real case studies from small retailers, local service businesses, and independent restaurants. Plus, we'll show you the research that explains *why* this is happening.
What 'Authenticity' Actually Means to Consumers in 2026 (And How to Prove It)
People are done with catchy marketing language and flashy polished graphics. They are looking for quality products and services, reliability, and *human* connection.
Local First: Weaving Your Neighborhood Into Your Meta Video Ad Strategy
Hyper-local signals build instant trust with Meta's local-radius audiences and with customers who specifically want to support neighborhood businesses. Lets talk about why "local" ques are a trust shortcut, what those signals are, and how to tell stories rooting your business into the fabric of your neighborhood with local language.